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Redshift Brings New Rendering Technology and Expertise to Maxon. Development and Support for Other Content Creation Tools will be Unaffected

Newbury Park, CA, April 8, 2019 โ€” Maxon, industry-leading developer of professional 3D modeling, animation and rendering solutions, today announced the acquisition of Redshift Rendering Technologies, Inc., developers of the Redshift rendering engine. Redshift is a powerful and flexible GPU-accelerated renderer, built to meet the specific demands of contemporary high-end production. Tailored to support creative individuals and studios of every size, Redshift offers an extensive suite of features that make rendering large or complicated 3D projects remarkably faster than traditional rendering solutions. Redshift is already available as plugin rendering solution for Maxonโ€™s award-winning Cinema 4D and other industry-standard 3D applications.

โ€œRendering can be the most time consuming and demanding aspect of 3D content creation,โ€ said David McGavran, CEO of Maxon. โ€œRedshiftโ€™s speed and efficiency combined with Cinema 4Dโ€™s responsive workflow make it a perfect match for our portfolio.โ€

โ€œWeโ€™ve always admired Maxon and the Cinema 4D community, and are thrilled to be a part of it,โ€ said Nicolas Burtnyk, Co-founder and CEO, Redshift Rendering Technologies. โ€œWe are looking forward to working closely with Maxon, collaborating on seamless integration of Redshift into Cinema 4D and continuing to push the boundaries of what’s possible with production-ready GPU rendering.โ€ 

Redshift has quickly made a name for itself becoming an indispensable rendering solution for respected companies like Technicolor, Polygon Pictures, Digital Domain, DHX, Rainmaker, Encore Hollywood and Blizzard. Noteworthy projects where Redshift has been employed for VFX and motion graphics include Black Panther, Aquaman, Captain Marvel, Rampage, American Gods, Gotham, The Expanse and many more.

Press Briefings at the 2019 NAB Show

At the 2019 NAB Show, both companies will be present to brief the media at the annual Maxon press luncheon, taking place April 8th at the Renaissance Las Vegas Hotel; 12 noon โ€“ 1:00p.m. The event will include an overview and time for a Q&A. (see press contact details below)

Immediate Effects

  • Redshift pricing will remain unchanged. Customers can continue to purchase Redshift through their usual channels.
  • Redshift is and will remain available for Maya, 3dsmax, Houdini and Katana. The announced development of a plugin for Blender will continue as planned. Additional integrations may be considered in the future.
  • Release plans and development for Redshift 3.0 will not be affected.
  • Cinema 4D will also continue to support other third-party render engines through its plugin architecture.

The Perfect Strategic Addition

The combination of Cinema 4D and Redshift has already been winning over designers and production companies for many reasons including:

Ease of Use: In the complex world of 3D content creation, Cinema 4D is widely recognized as the easiest of the 3D packages to pick up and learn. Compared to other renderers, Redshift is easy to use, making rendering easier, faster, and more efficient. The combination of Cinema 4D and Redshift will bring an unprecedented accessibility and efficiency to 3D production.

Stability: Both Cinema 4D and Redshift are recognized for their stability and production reliability. In the deadline and budget constrained post production world, stability and performance are an essential component.

Speed: Redshift is a high-performance production-quality renderer that supports biased rendering techniques for incredibly fast, noise-free renders. Cinema 4D is known for its inspiring and efficient workflow. Designers have discovered using the two products together saves time and money and unleashes artistsโ€™ creative potential.

Photo-Realistic Results: Redshift is not just fast, it also provides useful features for remarkably photo-realistic imagery. The results are comparable to those rendered by unbiased rendering engines. 

Interactivity: Redshiftโ€™s RenderView Interactive Preview Region (IPR) allows you to adjust the settings as you work on the scenes with no downtime. RenderView reflects changes to a scene in close to real-time.

Integration: Redshift comes with a full suite of powerful features that already integrate extremely well with Cinema 4D.

Customer Perspectives

โ€œThe Cinema 4D community has been behind Redshift since day one. It’s sheer speed, production-proven features, and killer integration into C4D have made it an indispensable part of my workflow.โ€
 – Chad Ashley Creative Director, Greyscalegorilla

 โ€œWith Redshiftโ€™s robust feature set, ease of use, and amazing rendering speed and quality, Cinema 4D with Redshift have become our CG toolset of choice for almost every project.โ€ 
– Matt Silverman, Executive Creative Director, Swordfish San Francisco

https://www.maxon.net/